Cellphone hide-and-seek

Now here's a way to get your children interested in technology from an early age and bond with them at the same time. Japanese company Benesse has come up with a hide-and-seek game for cellphones. What you (the parent) do is hide the cellphone, having first fired up a little application that periodically calls out phrases like "over here!" through the phone's speaker. You then set your offspring loose; if they're successful at finding the phone (and we think they will be), opening it and pressing a button brings up an animation of a popular cartoon character, who says "you've found me!" Aside from the fact that when we read the headline we were expecting something exciting like a game where parents and children chase each other using GPS and realtime scrolling graphical maps through a virtual/real environment picking up points and clues on the way, we think this is magnificent.