Cowon's iAudio M3 now comes in blue

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Either an indication of its success or of its impending demise — the latter being pretty doubtful — Cowon has released a blue edition of its 20GB iAudio M3 digital audio player.  Yes, that M3, the one mp3 player out there which is both thinner and lighter than the iPod, and even packs in some extra features the iPod lacks (like an FM tuner and a mic for voice recording).  The blue edition is up for ¥42,800 (about $400 US), which is a significantly heftier chunk of change than the silver edition's recently-cut price of

$300, or

$270 without its dock.  We're still holding out for the pink edition.

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[Via DAPreview]