Sharp's sub-1mm e-book reader

Sony and Matsushita may be meeting with a lukewarm reception for their recently released e-book terminals (something which Sony at least must be getting used to recently), but that isn't slowing the race to develop the next generation.
Sharp claims it will have a paper-thin (i.e., under 1mm) reader in shops by 2007. It's working on a colour "LCD paper"
that doesn't need a light source, apparently by upping the amount of light the paper reflects. Sharp already has tie-ups with 7000 content providers for the Zaurus Town site it offers to users of its handhelds, so it sounds like it could slide into the e-book (or rather e-newspaper and e-manga) market with relative ease. It's instructive that Sony is apparently soon to bring two Japanese national newspapers into the content fold for its Librie e-book reader, too:
its self-destruct after 90 days content policy would certainly be easier to swallow if you were downloading the morning paper rather than the latest Haruki Murakami novel.