BT charges same rate for Voice over IP calls as it does for landline calls

Dear BT,

We're happy that you've decided to jump on the Voice over IP bandwagon, but usually the way to convince people to sign up for your VoIP service is to make the cost of making phone calls cheaper than using a regular landline, not the same. We wouldn't mind so much if you could receive calls  using BT Communicator, or if it wasn't software-based and only worked with a laptop and a headset, but if we're gonna go to the trouble to make a call over the Internet, we're gonna expect a little something in return. Thanks for your time; we're gonna go download Skype while we wait for you to get back to us.