PQI mPack Portable Media Player

The rush is on for absolutely every random electronics manufacturer to make some sort of portable media player. The latest entry is the PQI mPack, which comes in 20GB, 40GB
and 80Gb variations, a 3.5-inch color LCD, a remote, a CF slot for offloading digital photos, USB 2.0, and support for a whole bunch of formats including perennial favorites as MP3, OGG (yay!) AAC, DivX 3,4 and 5, XviD (yay again), WMV
and MPEG. It can only encode in WMV for video and WMA for audio. Umm, why not at least some choice there?
Trying to get market share by sucking up to old Bill? A decent four hour video and eight hour audio battery life rounds out the package. No word on the price though.