Going Hollywood pays off for Activision

 

Activision has reported some serious revenue gains during Q1 of its fiscal year.  The company pulled in $211.3 million, an increase of $52.6 million over last year's Q1 numbers, and is on pace to hit the $1 billion mark by year's end.  Activision played it safe this time around, capitalizing on the success of two of the summer's biggest blockbusters: Shrek 2 & Spiderman 2.  The video game counterparts of those two franchises moved a combined 5 million units—and Spiderman is far from done.  All this, and Doom 3 hasn't even dropped...

 

Recommended