Halo 2, beekeeping, what?!

If you've got sharp eyes you may have spotted the brief anomaly at the end of the Halo 2 cinematic trailer.  Missed it?  Well, when the Xbox.com address flashes on the screen it is momentarily replaced by a different URL: www.ilovebees.com.  Huh?  Further investigation reveals a beekeeping site that, according to 1up.com, seems to have been "taken over by one of the unhinged artificial intelligences from [Bungie's]
Marathon".  Marketing ploy?  See for yourself, it's strange stuff indeed.