FOMA Raku Raku game phone for calorie burn

Proving yet again that they are the godhead of all cell phone technology, DoCoMo has announced the release of the FOMA Raku Raku. Aside from sounding like a Digimon creature, the "lower end phone" makes video calls, has a 0.3 megapixel camera (something hard to imagine in Japan), good-sized QVGA LCD screen, voice readouts, and three buttons on the outside that let users call preassigned numbers without opening the phone (something which exacerbates the already problematic situation of accidental dialing). Of particular interest, however, is that it has an integrated pedometer.
Not content with just tacking on some by-your-leave technology, DoCoMo integrated the pedometer with the handset's mailing system, meaning that at a preset time every day the distance walked and subsequent calories burned get sent to a prespecified address. The phone can also be polled by email for the current walking statistics. The only question we have is who it's made for—the last time we checked Japan didn't exactly have a proliferation of fat people in need of pedometer phones.