The latest on the "ilovebees" phenomenon

Since our previous post,
"Halo 2, beeking, what?!" seemed to attract a lot of interest from the readers, I thought I'd cue you all into the latest developments in the www.ilovebees.com controversy.  As you may or may not have noticed, the site has continued to evolve, that is, it's been "hacked" more and more.   A
rather quick study reveals a series of countdowns (the first ended on July 27) that trigger certain events.  Now,
while the next phase isn't set to take place until Aug. 10, conclusions have already be drawn linking the cryptic information found throughout the site to Halo 2—specifically, certain plot developments.  A lot of people are dispelling this thing as a hoax, which it is (in the sense that there's no woman named "Dana" in trouble here), but it's also a well-conceived marketing plan to generate hype, free of charge.  Darn, I just contributed to it,
didn't I?  Oh well, head over to Gamespot to get the full breakdown (and some possible spoilers). 
Cheers.