TiVo once again knockin' on heaven's door?

Seems like we're unable to go more than a few months without a story about how TiVo's first-mover advantage in the digital video recorder business is all for naught and how cheaper rivals will overwhelm them, especially now that TV-recording entertainment PCs are becoming more popular, and hard drives are being built-into set-top boxes and even into the TVs themselves. So this time it's USA Today's turn to talk about how TiVo really "pioneered" the category but is ultimately going to get left in the dust. Not that we totally disagree (it's probably not a good sign that the brand name "TiVo" is turning into a generic term to describe all digital video recorders), but we're getting into the second or third year of these stories. Not to mention that USA Today managed to totally miss TiVo's (admittedly hazy) plans to introduce a video on demand service.