AP-K303T enters highly competitive Japanse "cute" market

You're only as old as you feel, remember? And apparently some Japanese phone companies felt like kicking it old school gradeschool with the AP-K303T. It's got a dedicated emergency button that calls the police station (we hope you have to like, press it a few times in case you didn't lock that keypad) and is aimed at the child, elderly, and female markets. See? This is what you get when you stick Kyocera, Toyota, and DDI in a room together with a bunch of coffee—a kids' phone that is so sickly adorable you actually kind want to eat it. Is that what the mean when they say candybar phone?