Olympic athletes cooling down with the CoreControl

We keep hearing that steroids are totally not cool at the Olympics, but apparently some British and American athletes are going to be enhancing their performance at this month's Olympic games with a gadget called the CoreControl. It looks like a food processor turned on its side, but the CoreControl, which was developed by researchers at a company called AVAcore, actually cools blood passing through the hands and through the process of circulation manages to cool down the entire body within about five minutes or so. You'd think that holding a block of ice would have more or less the same effect, but it's probably hard to charge several hundred bucks for that (or then again maybe it really does help).

[Via The Athens Olympics Blog]