Wiziway's Clicker/Tag fantasy of profit

By Ryan Block

What did we get the last time a company tried to link paper documents to digital assets? The :CueCat, RadioShack's utter failure (though not with the hacker community) of a semi-proprietary mass-produced barcode reader meant to web-enable their catalogs. So don't you think Paris-based Wiziway would be a little more clever when attempting the same trick? So they've got a proprietary hardware reader, proprietary software to run it, and best of all, instead of easily printed barcodes they now expect tags to be embedded into the paper. Are they joking? Oh, and did we mention you'll have to pay $100 for this thing (at least the :CueCat was given away for free)? It's like they're
trying to insult your intelligence. There are way simpler solutions out there (including a few that work
with
cameraphones), but has it ever been that tough just to type in a URL?

[Via BIOS]

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