Microsoft & Sony at war, slash prices in Europe

Effective later this week, Sony will be offering the PlayStation 2 for 104.99 pounds in the UK.  But Microsoft has responded with their own price cut, soon to offer Xbox for a mere 99.99 pounds (or 149.99 euros on the mainland).  Truth be told, these prices are a bit high (even after the cuts) by American standards.  If you don't know the current exchange rates off hand, European consumers are looking to pay about $180 for Xbox and $190 for PS2—but that beats the $255 that had to be shelled out before this little pre-Christmas price war.  Both Sony and Microsoft are hoping for boosts similar to those experienced after US
price drops in June.  Currently, PS2 is outselling Xbox by a range of 2:1 to 2.8:1 in Europe.