Is the Auvi SA1500 for real?

We spotted one of these back in January at the Consumer Electronics Show, and while we were mighty impressed that Auvi's SA1500 20GB MP3 player was smaller, slimmer, and lighter than the iPod, the lack of an actually working product or demonstrable proof that they could actually out-Apple Apple didn't exactly have us writing the iPod's obituary.
Anyway, they said the SA1500 would be out by May, which obviously didn't happen, now it looks like at least on retailer is taking pre-orders for October. We're still not convinced they have a real product yet.