Jane Talks Back, do we really care?

Certain Japanese and Korean bookstores have been fuming over readers who pirate a magazines's content by snapping pics of the pages they want with their cameraphone and then walking out without buying anything. Sounds reasonable enough (maybe a little overhyped), but Jane magazine is taking the opposite approach, figuring that the-more-attention-the-better. The upcoming September issue of Jane features a "Jane Talks Back" section which encourages readers to snap a picture of the magazine's ads and email them back to Jane HQ in exchange for various freebies. The promotion is supposed to get readers "more involved" with the magazine and give the ad-makers a clue into what the readership wants. Anyway, since this is Engadget we should probably also mention that the promotion's official cameraphone comes from Samsung and the technology used to match the cameraphone images to the Jane ads was developed by Boston-based start-up Mobot.