UPDATE: Yahoo! really does have a line of consumer electronics

Unless somehow they've managed to get JCPenney in on the scam as well, we're now fairly sure that Yahoo! does indeed have a line of consumer electronics coming out,
especially since there's already another version of that Micro DVD Player we mentioned this past Friday on sale. Our latest theory: Yahoo! is just licensing their brand-name (this sort of thing happens all the time) and probably won't have a lot to do with the sales or marketing.

UPDATE: Yep, it's a licensing arrangement. Here's the scoop directly from Yahoo!:

This is a licensing agreement through our marketing department. It's just another component of a licensing program
that we've had in place for several years for a variety of items such as computer peripherals and we're now extending
to additional items such as those you see in the

photograph. 

The manufacturer is Diamond Electronics and we will be providing our branding and logo.  The manufacturer is
working to sell these products into major retailers.