EA funds USC think tank

The University of Southern California welcomed the addition of the EA Game Innovation Lab to its campus this year. The lab is the center of a 3 year MFA program made possible with a multi-million dollar donation from the gaming industry giant. Located at the Robert Zemeckis Center for Digital Arts, the lab will be used as a research space and think thank for developing new concepts in design and gameplay, and in turn, pushing the boundaries of the industry.