Imagine Graphics Pixel Perfect video card

We'll admit we never heard of Imagine Graphics (a UK outfit) before they introduced their newest Pixel Perfect 256MB DVI video card. So naturally we were a bit skeptical about their claims that the card was head and shoulders above your average PC video card because it was specially optimized for use with LCDs, plasmas, and other widescreen displays. Besides having special drivers for widescreen resolutions (which can be surprisingly elusive), they say that the Pixel Perfect offers plasma TV owners the added benefit of burn-in protection and extends the life of your display (we've heard plenty about how plasmas lose their brightness over time).
We generally won't scoff at any 256MB video card (more is usually always better than less), but we suspect that plenty of other video card makers would say their products work just as well with LCD and plasma displays as the Pixel Perfect.