Pepsi and Apple: Selling sugared water or changing the world?

It was only about 20 years ago that Steve Jobs asked  John Scully, the Pepsi CEO, if he was content selling sugared water to kids or if he'd rather be a part of something that could change the world. We all know how well THAT
turned out.

Pepsi North America and Apple gave away 100 million free songs earlier this year as part of the iTunes music store launch. Now Pepsi Canada is upping the ante by giving away
one iPod every hour from now until Christmas. That's more than 2000 iPods. And a lot of sugared water.

I'm a US-based Diet Coke drinker, so I'll have to curb my enthusiasm. Good luck to all my Canadian friends,
though!