The hidden costs of Polaroid's PP46d thermal photo printer

Polaroid isn't exactly Polaroid anymore since they went bankrupt a few years ago, but they've just come out the PP46d, a new dye-sublimation thermal digital photo printer for making 4-by-6-inch prints (there are even slots for popping in your memory card). Only costs $229, which isn't bad for a thermal printer, and PC World says that the results are stellar, but the catch is that each print takes an agonizingly long time to pump out and once you figure in the cost of ink ribbon cassettes and printer paper you're looking at a cost of a whopping 69 cents per print. At that price you're probably better off springing for professional printing.