Lamina's blinding LED disk

We're more used to LEDs lighting up
keyboards, the
dancefloor, the
yard,
balloons, and more recently, being able to
transmit data, but we're a bit scared of any LED powerful enough to warrant the Ray Charles glasses (god rest his soul) just to look at it. Lamina's light engine is powered by hundreds of LEDs, and produces 13,300 lumens of light (5x the brightness of your average plasma display), and doesn't have the heat or power issues of regular lightbulbs. One Lamina disk will cost $4900 and yes, listen to your Mom when she says to not look directly at bright objects, as this disc can blind you.