Japan's vending machines get addresses

Anyone who's visited Japan will likely have been screwed up to a greater or lesser extent by the country's arbitrary and idiosyncratic address system. The Fukuoka fire brigade sympathise with your plight; they're getting a growing number of calls from cellphones (which they can't trace without carrier help) from people who can't describe accurately where they are (apart from "next to the flaming building", presumably). The solution they've hit on is to slap address labels on vending machines, so next time you run out of a burning building and don't know where you are, dash for the latest drink machine and phone it in. Cans of Calpis don't make a good fire extinguisher, though. Probably.