G2g, the GadgetyII Bluetooth P2P AV system

We have little or no idea what it is or how it works at this point, but we're utterly intrigued by the G2g GadgetyII
Bluetooth P2P communications system. Especially since the P2P part implies that to use it with another G2g, you'd be communicating directly via Bluetooth, and thus you must be within Bluetooth's distance. Which is basically the same room. Maybe this device is like a tech Zen koan, and we're not supposed to get it, but just to think about it for awhile.