Shop shop shopping in the Bluetooth mall

We're not entirely sure why Sydney, of all places, seems to think its mall-going populace has a greater Bluetooth-per-capita level than anywhere else (we're not saying they don't!), but apparently later this week they're going to be re-opening their Broadway Shopping Centre as Bluetooth-enabled shopping experience. They use a system called bluepulse (no capital b, too cool for school) in order to let consumers access information about their shopping experience and environs, and apparently they're all stoked because Bluetooth gives them more bandwidth to play with than 3G. Look. Despite our inklings for new and original totally unnecessary uses of wireless techonology, maybe we must supect them of possibly really just have no clue of why they're even doing it. But we'll see, right? Because we'd certainly be in line to try it out if it ever came to the Manhattan Mall (not that it would).

[Via textually]