Billboard's new Hot Ringtones chart

Billboard, publishers of Billboard magazine have teamed up with research firm Consect on a "Hot Ringtones" chart, a top-20 list of the most-popular polyphonic ringtones.  The first chart will appear in the November 6 issue of Billboard Magazine.  Billboard says the data is compiled from the major ringtone distribution channels, including both service providers and ringtone distributors/sellers.  While Billboard and Consect aren't the first to do a ringtone chart
(KPMG has been publishing a chart in Britain since May),
it will be the first to regularly appear in a US magazine.  We can only hope that the #1 isn't something entirely embarrassing for Americans.