Verizon launches shot across Cingular's bow

Get ready for what is surely going to be an incredibly annoying advertising war between Verizon and Cingular. It's just an opening salvo, for sure, but now that they've been bumped down to the number two spot by Cingular, which recently gobbled up AT&T Wireless (and will surely be feeling some serious indigestion very soon), Verizon Wireless has decided to hit back with a new advertising campaign targeting AT&T Wireless subscribers who might feel a little left out in the cold from the recent merger. The ads, which are mainly running in newspapers in the Northeast, say
"Attention AT&T Wireless Customers: As long as your wireless carrier is changing, why not change to the best?"