Creative declares war on iPod
So much for friendly competition: CEO Sim Wong Hoo of Creative Technology Ltd. announced plans to launch the ‘MP3 war’ against Apple’s iPod. Sim made the announcement to reporters in Singapore at a press event celebrating the release of Creative’s own Zen Micro, a 5G portable digital audio player.
Not with spears and swords will this war be fought, but with $100 million (US) and ruthless marketing executives. Creative, having no music service of its own, may find it an uphill battle against the popularity of Apple’s iTunes Music Store. This could get ugly, folks. We hear from inside sources that Brad Pitt has accepted the role of Steve Jobs for the upcoming made-for-TV movie documenting the MP3 war. Eric Bana could not be reached for comment at the time of this publication.
