Sony targets iPod market with portable video game device
These days, everybody is
jealous of the iPod. And who wouldn't be? Folks who don't have one want one. Folks who have an iPod already want to accessorize it.
Sony is the newest challenger to the iPod's dominance. But the attack comes from the unexpected direction of portable video game devices, according to
Forbes magazine:
Sony's forthcoming Playstation Portable (PSP)—a handheld gaming platform—will be primarily a gaming device. But,
its use of a new Sony-created storage disc format—the Universal Media Disc, which stores nearly two gigabytes—can't
help but become an easy method for selling music. The plan, says Andrew House, executive vice president of Sony
Computer Entertainment America, is to get the device in consumers' hands primarily as a gaming device and then use it
to market music and video.
Aha! A sneak attack! Although when you start talking digital music players, 2GB isn't really going to impress anyone. And if they hope to market video on that device, 2GB is going to get eaten up right quick...