Funny, you don’t look Cubeish
Due to my well-known obsession with Cubes, everyone and their brother has been emailing me over the past few days with news of the
rumored new headless Mac that Apple is allegedly unveiling at Macworld in 2 weeks. "Look! It's a new Cube!" they tell me.
The problem is that the rumors of this new Mac say nothing about it being Cube-ish at all, other than the fact that it is said to be small and sans monitor. Most rumor sites seem to agree that Apple will introduce a monitor-less Mac with a small footprint, no taller than an Xserve and no wider than an iBook. If it's true, I'm envisioning something that looks like a 12" iMac G5 without the LCD, and with an adjustable, kick-stand-style leg so it can be used flat or upright or sideways. Depending on which site you read, the price will range anywhere from $399 to $799.
No matter how you spin this, it won't be Return of the Cube – unless it fails, as the Cube did (from a marketing and sales perspective at least). I wouldn't expect it to fail, however.
I've never been big on Apple rumors and crystal ball Macworld predictions. Even when they hit the mark, they leave you feeling empty and underwhelmed in the end. But since everyone is doing it, here are my Macworld San Francisco predictions:
- Apple will announce "something new" and whatever it is, it will be loved by loyalists and cursed by nay-sayers.
No matter how cheap it is, every notable Mac news site will run a commentary about how overpriced it is. If it's
white, people will want it to be black. If it's black, people will demand a choice of other colors. - Steve Jobs will say, somewhere near the end of his keynote: "just one more thing."
- I will NOT get a horrible cold 2 days into the show like I did last year and come home with a flight-induced ear
infection that leaves me completely deaf in one ear for over a week and generally miserable in every other way.
Whatever happens, I'll be there to capture the moment in person and share it with you.