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What stock footage? Dell and Gateway send same girl back to school

Ryan Block, @ryan

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Gateway girlDell girl

Wouldn't you just hate it if you used some of the same stock images in your back-to-school campaign that your biggest competitor was using? Like, if you're Gateway and then Dell uses the same model from the same photoshoot? Man, that would really bite. Good thing these guys are professionals and wouldn't let something like that happen.

P.S. - You might like to know that Dell backed down first.

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