The webcast that never was

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Yesterday we reported that Steve Jobs cancelled the live webcast of his keynote speech at the upcoming Macworld San Francisco. According to
Apple Insider, this isn't entirely accurate – it's not that the webcast was cancelled; it's that the webcast was never planned.

As some readers guessed, the decision was made as a result of the high cost and low return of providing a live web feed at Macworld. Apple is instead offering post-event streams, authorized product pages and press releases instead, which are not only more cost-effective distribution methods, but may help avoid potential misinterpretations from the live feeds.

And so it goes.

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