MWSF: Boom bags: loud luggage

There are many many cool gadgets out there, and then there's this: luggage with an embedded stereo system. The first-time Macworld exhibitors Boom Bags announced two products: the Office on Wheels and the Rolling Suiter. Both have a sound system built-in, complete with sub-woofer.

Mind you, I consider myself to be of extremely open mind regarding most things. Even gadgets whose flaws I tear apart in scathing prose – sometimes, if they do at least one thing well, I can still grok it. But this... who would use this??
Airline stewardess DJs? Travellers who desire nothing more than to arouse the suspicion of airport security and invite delays as they're stopped and searched?! And *when* would you use it – in your driveway, between the time that you turn off the stereo in the house and turn on the stereo in the car? Most municipalities frown on public PA usage after that whole boombox craze in the 80's...

Wait – that's it! I've figured out the target market for this product: international jet-setting breakdancers.