Pressure Drop lowers my blood pressure

Cable clutter on my desk ticks me off. It's ugly, it's messy and there has to be a better way. Turns out there is!
Pressure Drop calls themselves "The Creator of Visionary Peripherals" and I am inclined to agree. I was immediately attracted to their products on the show floor at Macworld.
They caught my eye from a few booths away and held my interest once I got up close with them.

The Trestle Hub (pictured on right) and Paper Hub (pictured on left)
are the perfect solutions for geeks like me who always have a selection of iPods, Firewire drives and other gadgets tangled up on our desks. These attractive objects serve not only as USB and Firewire hubs, which are a dime a dozen,
but also look good in a way that no ordinary hub can. These things are designed with both form and function in mind.

Now can someone please explain to me why a product that relies on
technology that was hot when I was in highschool (hint: Britney Spears was still in preschool around that time – and yeah, I know it's more than just a basic casette adapter) takes a Best of Show
Award while these guys don't even get an honorable mention? As Yul Brenner would say "Is a Puzzlement."