Was this the original iPod Shuffle?

I was looking to buy a spare dock for my iPods today and stumbled across

this curious image on Amazon.

Makes me wonder if perhaps the iPod shuffle started out looking like this or someone in Amazon's graphics department was daydreaming about being Jonathan Ive.

Speaking of Ive... did anyone else notice he was conspicuously absent from the Keynote? For the past few Macworld Expos he's been pratically sitting on Steve's lap but this time I don't even recall his name being muttered.