Dull Dell could take a hint from Apple design

David Coursey of eweek comes in with a counterpoint to
Dell CEO Kevin Rollins's dismissal of the iPod and Mac mini. What Michael Dell considers "delightful consistency," others might call "boring." Coursey hits on the nail on the head regarding Dell's products, which are "typically very nice but never really break new ground."

Don't get me wrong – there is value in consistency. But Apple continually makes products that get people truly excited,
and this does not come from merely sticking to accepted practice. Coursey advises that Rollins would do well to "learn from Apple's strength in innovative design and apply it to Dell's PCs."

Apple has been dismissed and its death foretold by countless pundits and competitors' CEOs for about as long as the company has existed. Yet here they remain, releasing innovative products that get people so fired up they are willing to camp outside overnight in the cold rain just to be the one of the first inside a new Apple retail store. I can't remember ever having a difficult time getting through to the Dell online store after they've released a new product. I'm with Coursey on this: "Instead of dismissing Apple's PC
hardware, Dell's Rollins should take a close look and see what his company is missing."