Pepsi / iTunes promotion starting again in February
From January 31 to April 6, Apple and Pepsi will run another free song promotion in which specially-marked Pepsi bottles will include free song codes. Last time they promised 100 million songs and only gave away 5 million. Remember that? This time, Pepsi promises 200 million songs. Expect to see Super Bowl commercials announcing the new promotion. Then, expect a couple of well-publicized "hacking" sites that will show you how to use mirrors and night vision to get the codes without buying a bottle of Pepsi. Then, expect Pepsi to have more distribution "problems" cutting the free song count down to, say, 5 million.