The New York Times on Mac Geniuses and the Halo Effect

By Scott McNulty


The New York Times gives the Genius Bars at the Apple Stores a big old thumbs up, and so does this humble writer. Katie Hafner's article contains a bunch of interesting tidbits about the geniuses:

  • They were the idea of Ron Johnson, and he named them as well
  • The Genius Bar was modeled after the bars in the Ritz-Carlton and other high end hotels
  • Apple employs roughly 200 geniuses
  • About 50% of the people visiting the Genius Bars are experiencing trouble with their iPods

It is also very interesting to see how easily a Genius will replace an ailing iPod with a new one. Gentle readers,
if your iPod is sick take it to an Apple Store post haste and they will fix it right up (well, they will most likely replace it, as long as it is still under warranty).

I have never had the good (or would it be bad?) fortune to visit a Genius Bar; does anyone have any 'Tales from the Bar' to share with us?

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