Napster launches $30 million campaign against the iPod

By Barb Dybwad

We have been reporting on the subscription versus download debate. Napster is ponying up $30 million for an
ad campaign that takes direct aim at the iPod and the iTunes Music Store's pay-per-download model.

Chris Gorog, Napster CEO, says the company's strategy is to portray the iTMS model as outdated and more expensive than their offered subscription model. A planned Super Bowl ad will compare the cost of spending $10,000 at the iTMS for 10,000 tracks, versus spending $15 per month to carry songs from Napster's million plus catalog.

I've said previously that I dig the subscription model, and that I hope the iTMS starts offering one. What do you think?

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