Will iWork save email?

Joi Ito says email is broken,
dying, dead. I have definitively agreed with that assessment elsewhere. The Seattle' Times's Charles Bermant thinks iWork may contain the seeds for
saving email.

The key, he says, is in iWork's 40 tweakable templates. Any one of them can be quickly worked up into newsletter-style messages and exported as HTML or PDF, which can be sent as e-mail attachments. So – combine an incredibly simple to use desktop publishing application (Pages) with HTML/PDF
export, and you may just see a proliferation of "multimedia messaging" via email (other than the "multimedia" spam and circulars from stores you regret you ever thought of giving your email to).

What do you think – good idea or hare-brained scheme? We've heard that
HTML export isn't so hot from Pages, but perhaps the PDF export would catch on. Or, should email be left to die its slow and ugly death? ;)