Will Apple ever see 90% market share?
Unfortunately, this Fortune article requires a subscription to be read in full, but the title asks an interesting question: How big can Apple get? Steve Jobs is aiming high: "This isn't a company about 5% market share; this is a company that is capable of competing with world-class competitors and achieving market shares of 65%, 70%, and even 90%."
Not solely out of sheer self-confidence does such prognostication arise. There is truth to what Jobs says in the article: that Apple has been walking, precociously, the Middle Path where computers and consumer electronics converge for the last 20 years. "So it's not like we're having to cross the river to go somewhere else; the other side of the river is coming to us." There is no doubt which way the river is flowing. Digital convergence?
You're soaking in it.
Is this the quiet revolution that Apple has been working toward for the past two decades? Are they more nimble and more prepared to innovate than the monoliths in a realm where they already speak natively? Will Apple ever see a 90%
market share?