RealNetworks snags impressive three of the top 10 business blunders of 2004
Boy, they must be proud of this one. On Business 2.0's list of the 101 Dumbest Moments in Business, Real takes places 7, 8, and 9. They earned the 7th spot by
continually whining after being turned down on a proposed partnership with Apple. The 8th slot was earned by their embarassing
"Freedom of Music Choice" campaign. They made it a three-peat by hacking up some technology to force Real tracks to play on iPods. Which didn't last long, because Apple disabled the hack in an iPod update in November 2004 and... nobody really noticed. Because they weren't listening to Real music on their iPods, anyway.
Good show, Real!