PSP: UMD movie price info

Sony recently announced that it would begin introducing a small number of movies in UMD format come April.  However, they failed to offer a price quote.  Well, guess what?  We've now got that price quote:

3,800-3,900 yen (roughly $36-38)

This is basically the same cost of DVDs (in Japan), which are typically cheaper in the states.  So we can assume that UMD prices will reflect a given region's DVD prices.  Still, $20 to watch RE2: Apocalypse on a 4-inch screen with subway commuters lurking over my shoulder seems a bit steep...