Orange owns orange?

Does Orange own the color orange? They're not saying they're the only business that can use the color orange, but the European wireless carrier has filed suit against UK competitor easyMobile for using the color orange in its advertisements. easyMobile only wants to use the same color of orange used by all the other companies in the easyGroup brand (like easyJet), but Orange isn't buying it and says that both companies using the same shade is going to be too confusing for customers. We'd like to give the British public a little more credit than that.

[Via textually.org]