Tiny player creates gigantic demand for flash memory

Toshiba is floundering to meet demand in the wake of the
iPod shuffle's release. They'll be
increasing their spending on semiconductors by as much as 13 percent this fiscal year in order to step up their production of the flash memory chips that will eventually wake up to find themselves implanted in the uber-cool gadget.

Said Masashi Muromachi, Toshiba corporate VP: "demand created by this new machine is so vast that our current capacity can in no way meet their [Apple's] needs."