Deny Apple considering TiVo buyout

The Mac Observer brings the exclusive news that the acquisition of TiVo by Apple is still unconfirmed, though rumours continue to circulate. Analyst Steven Kroll said news sources misinterpreted his
words yesterday and that he had not confirmed knowledge of the deal, but merely pointed out the widespread rumours.

Brokerage firm Smith Barney said today they believe it "highly unlikely" that Apple will buy out TiVo. They said Apple has indicated the DVR market is a commodity in which success will boil down to the marketing and branding of siimilar hardware and software. Notably, Smith Barney indicated they felt "If Apple were to get into the DVR market, we believe they would build a proprietary product."