“My name is Evan Williams, and I am an Apple Addict.”

Evan, one of the co-founders of Blogger, has admitted to his Apple Addiction today on his blog,
evhead. He begins by noting how unclear he is about how Apple got him in their grips: "I don't know how they did it, but it seems like Apple has successfully ensnarled me into their cult. I'm not one of those recruiting members,
mind you. The day I'm preaching computer platform loyalistness, please stop me. But I am the kind they like, who quietly pays the increasingly frequent (and stiff) dues to be a part of their tribe (or, rather, gets the spoils)."

He concludes by lamenting: "Steve has got me in his clutches, and I have a feeling he won't let go until I'm dead. Or broke, which will probably come sooner."

Go give the entire entry a read.  It is a long, but rather well-thought out blog-post from one of the pillars of the blog community. He talks about how habitual his trips to the Apple Store are becoming, how he's trapped in the cycle of purchasing that most avid Apple users find themselves in, and he deals honestly with some of the problems Apple owners tend to face that contribute to the purchasing cycle.  I think the entire post points to something difficult to articulate about the effectiveness of the current marketing strategies employed by Apple. 

Welcome to the cult, Evan!