Apple poised to make it big in India

The Financial Express, India's first e-business paper, has an
interesting story about

 Apple's recent efforts in India. Even though the article includes sentences like, 'In the desktop space, only diehard Apple users remained committed to the company,' it is a fairly positive piece.

The key to winning a large part of the Indian market seems to be a low cost option, and now with the
Mac mini Apple is a really player in that area of the market, not to mention what the iPod shuffle will do. Now, the article does address a pet peeve of mine, and that is Apple's marketing efforts.

Apple is pushing the iPod everywhere, and that is great though I don't think that the ads themselves are all that great.  I have asked time and time again, where are the Mac OS X advertisements? How are people supposed to know there is a better way if they don't know about it?  Heck, I don't think there is a television commercial for the Mac mini.

What's up with that?