Apple Education Store Pricing

I've been meaning to complain about this for a while now.  I work in education, so I get all sorts of technology perks, especially from Apple, who offer discounts on all their hardware and software for educators /
students through their online Apple Store for Education.  This is great. Thank you, Apple for caring about education.

However, this is what annoys me: Apple Retail Stores only offer educational discounts on the Apple hardware. Honestly,
this is why I do not own iLife '05 yet.  I can get the suite at a nicely reduced educational price, but I have to pay shipping and handling and wait for it. As a result, I just think that I'll wait till Tiger is released and get both Tiger and iLife '05 with the purchase of a Mac mini (maybe).

Here's where the Apple Retail Stores are shooting themselves in the feet: I would have already impulse bought iLife
'05, and most likely a lot of other Apple software titles to boot, had the Apple Retail Store had educational pricing on their software as they do on the hardware.  But, as is, the educational savings are too high for me to throw caution to the wind and spend spend spend.  What gives, Apple?  Why the hardware vs. software distinction in the retail stores?