Marketing via USB thumb drive

So it looks like this is becoming some sort of trend:
companies are making use of USB thumb drives to deliver information to consumers, be it music files or, in this case,
product literature. It does make a hell of a lot more sense than those ridiculous mini-CD business cards — remember those? This is at least giving folks something useful, something that will last long after we've pored over every last Visa Word document worth of glossy, optimistic product specs (or perhaps even some multimedia — ooh!) on the drive for maximum marketing absorption, of course (yeah...).